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Internal Innovation and Co-Creation

 

Innovation has become the name of the game for businesses to compete effectively in an increasingly kinetic, globalized and technology-driven marketplace. To ensure a constant supply of new ideas, today’s corporations know that they cannot rely solely on internal resources or a small circle of consultants anymore. It is now widely recognized that the ability to innovate also comes from the ability to leverage external resources to co-create value.

by Yanning Roth

http://www.innovationexcellence.com/blog/2013/02/24/birth-of-a-new-job-type-arise-co-creation-manager/