Millennials Myths and Money-Making

Millennials aren’t the new workforce, they are the workforce, according to Pew Research Center. According to Forbes, millennials today have over $200 billion in annual purchasing power, which makes them major players in the economic future of the country at both ends of the buyer-seller spectrum.

Now that this highly connected, technology-infused generation accounts for the majority of those with jobs, it behooves businesses to take advantage of the skill sets that this generation has to achieve company goals — goals which have shifted seismically in response to the same millennials they’ve hired, who are also doing the purchasing today and will be the majority of the marketplace tomorrow.

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